Ford Talks Trends and Its Own Future - 2020 Ford Bronco Forum
Reply
 
LinkBack Thread Tools
post #1 of 18 (permalink) Old 01-04-2016, 10:50 AM Thread Starter
Member
 
Join Date: Nov 2015
Posts: 70
Ford Talks Trends and Its Own Future



Ford's futurist looks at trends in different areas so that Ford is able to be part of those trends, and also not do something that is counter to the way things are moving. Here she talks about the trends on the horizon for 2016 and how they will affect Ford into the future.

Some of the issues that she brings up in the video are a lack of trust generally by consumers, fear of missing out (FOMO), mindfulness, and the ageing population.




Stag is offline  
post #2 of 18 (permalink) Old 01-05-2016, 10:19 AM
Moo
Senior Member
 
Join Date: Nov 2015
Posts: 260
Quote:
Consumers are more likely to click and share positive, feel-good stories over sensationalized, negative headlines that fill mainstream media. Studies have shown that 73 percent of adults across the globe are more likely to share positive news stories on social media than negative ones.
And Reddit is one of their research sites? That crowd is odd, sure they're going to share feel good stories but they're just as zealous with sharing negative stories.
Not sure how this finding would benefit Ford in future model design but it will be interesting to see them use this data for marketing.
Moo is offline  
post #3 of 18 (permalink) Old 01-05-2016, 04:26 PM Thread Starter
Member
 
Join Date: Nov 2015
Posts: 70
Quote:
Originally Posted by Moo View Post
And Reddit is one of their research sites? That crowd is odd, sure they're going to share feel good stories but they're just as zealous with sharing negative stories.
Not sure how this finding would benefit Ford in future model design but it will be interesting to see them use this data for marketing.
There may be more negative stories, but people don't share them apparently.It could mean that they will focus their publicity on positive news stories. Though I'm not sure why they would say negative things about their products though...



Stag is offline  
Sponsored Links
Advertisement
 
post #4 of 18 (permalink) Old 01-06-2016, 09:23 AM
Moo
Senior Member
 
Join Date: Nov 2015
Posts: 260
Maybe we'll see more HUD units in their future models.
Ford mentioned this under time poverty:
Quote:
Now we have “text neck” – a condition that occurs from hunching over one’s smartphone too long – has been added to the long list of medical problems bearing down on our connected society. Experts say this poor posture can reduce lung capacity by as much 30 percent if left untreated long-term.
So displaying things (maybe emails?) on the windshields while parked would prevent people from looking down so much.
Moo is offline  
post #5 of 18 (permalink) Old 01-06-2016, 01:00 PM
Tom
Senior Member
 
Join Date: Nov 2015
Posts: 418
Quote:
Originally Posted by Moo View Post
And Reddit is one of their research sites? That crowd is odd, sure they're going to share feel good stories but they're just as zealous with sharing negative stories.
Not sure how this finding would benefit Ford in future model design but it will be interesting to see them use this data for marketing.
When you add it to a number of other research methods it does help to connect the dots to formulate a better plan.
Tom is offline  
post #6 of 18 (permalink) Old 01-06-2016, 02:01 PM Thread Starter
Member
 
Join Date: Nov 2015
Posts: 70
If this forum would be valuable to Ford as a research source, than Reddit should be too.



Stag is offline  
post #7 of 18 (permalink) Old 01-06-2016, 03:32 PM
Member
 
Join Date: Nov 2015
Posts: 74
Im embarrassed to be part of a society that says this: The average American spends 4.7 hours per day on his/her smartphone and 48 percent of U.S. adults say that staying on top of social media is starting to feel like a full time job.

the average person spends more then half of a workday on their phone and then complains about lack of time, jump in front of a train please.



Garcia is offline  
post #8 of 18 (permalink) Old 01-08-2016, 04:25 PM Thread Starter
Member
 
Join Date: Nov 2015
Posts: 70
OK, but think about how much our smart phone does now. I am more interested in what activities are being done on the phone? is it all Twitter? All texting? just being on the internet? Banking?



Stag is offline  
post #9 of 18 (permalink) Old 01-11-2016, 09:53 AM
Moo
Senior Member
 
Join Date: Nov 2015
Posts: 260
Think most of it is spent on the internet these days. I'm guilty of staring at my phone around 2 hours a day during my commute but after that there's no need to do it. That's probably where Ford is targeting. Those pesky long commutes.
Moo is offline  
post #10 of 18 (permalink) Old 01-11-2016, 11:43 AM
Member
 
Join Date: Nov 2015
Posts: 74
Quote:
Originally Posted by Stag View Post
OK, but think about how much our smart phone does now. I am more interested in what activities are being done on the phone? is it all Twitter? All texting? just being on the internet? Banking?
The average American spends 4.7 hours per day on his/her smartphone and 48 percent of U.S. adults say that staying on top of social media is starting to feel like a full time job.

social media...it doesn't matter what the phone is capable of. the Fact that people are spending more then half a work day on their phone and then turning around to complain is absurd. No one says you need to stay on top of social media... is that really imperative to our function as a society?



Garcia is offline  
Reply

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome