Ford remains tight-lipped regarding information of their new 6th generation Bronco and much of what’s discussed on this forum thus far has been based on rumors, renderings, and bits of speculation. Now the information dry spell has been broken by an anonymous Ford engineer who is closely involved with the project.
Reaching out to us, the Ford representative has revealed a few intimate details of the new Bronco, but fans of the vehicle may not like what they have to say.
Still slated to be revealed in 2020, the Bronco is currently in the research and development phase. Some would assume that the Bronco’s resurrection would be similar to the Ford GT’s comeback, with 99 percent of the company kept in the dark until its debut. Only a select few engineers and designers had a say in the final product, giving them free reign to produce an exceptional supercar.
But the same cannot be said for the Bronco as it seems to be suffering from “paralysis by analysis,” which is essentially their way of saying that there are too many cooks in the kitchen.
Ford’s engineering, R&D, marketing and management departments are going in circles about what they think the production Bronco should be.
“They just commissioned another design study, because they feel it looks too much like a Wrangler,” said our source. “If you’re familiar with the [Ford] Troller, out of Brazil, that’s the basic concept, but it’ll look like a four-door version of that.”
That’s great news for those who fell in love with the initial Bronco concept with how similar it looks to the Troller pictured above.
While Ford may be using the Jeep Wrangler as a benchmark, the design team has decided to forgo a two door variant because they just don’t think there’s a viable market for one. At least they’re still going to offer a removable modular roof consisting of three panels.
What they’re aiming for is a vehicle that’s comparable to a Wrangler in every way aside from its rock climbing prowess and that limitation stems from the Bronco’s architecture, which is based on the Ranger platform. In lieu of using the previously speculated aluminum body-on-frame construction with solid front and rear Dana axles, the Bronco will be sitting on a less off-road friendly steel platform.
Aside from that, the new Bronco should still be able to perform adequately off-road; able to ford through bodies of water up to 500mm and it could be hosting a powertrain similar to the 325 horsepower 2.7-liter EcoBoost V6 unit found in the Fusion sedan. Those looking forward to a high-performance “Raptor” version, may have a long wait ahead of them because the Bronco development team hasn’t even started working on it yet, though they are considering a future hybrid variant.
There may be one too many cooks in the kitchen, but the Bronco is still on track for its 2020 release an estimated MSRP of around $30,000.
What does everyone think; will Ford’s new Bronco keep the Jeep Wrangler on its toes or is the model doomed before it even takes off?